HBA OF GREAT LANSING TAKES IT OVER THE TOP TOO (AS IN BILLBOARDS)

A cool partnership with Lansing Community College has resulted in a billboard campaign to promote skilled trades. The 12-week campaign featured different trades and promoted the HBA website as the landing page for those interested in learning more about opportunities. The HBA agreed to promote the LCC training programs and LCC covered the entire cost of the campaign. Now that’s a “best practice” other local HBAs are going to want to replicate! l